A new brand and a new creative direction for a 30 year old company.
For over 30 years, Sydney Theatre Company has been Australia’s premiere theatre company. 2018 saw the appointment of their new Artistic Director, Kip Williams, and with him came a Season that explored power and leadership within our contemporary world.
Sydney Theatre Company approached Dialogic Studios to capture Kip’s vision through a new visual identity and approach to image making. Dialogic art directed the 13 images which represented the 13 plays of 2019. A focus on colour, energy and portraiture became the visual glue that held the images together while still allowing each play to carry its own personality. A strong unity throughout the images was developed despite criss-crossing genres and themes.
|Campaign Manager||Steph Zappala|
|Hair & makeup||Union Management|
|Printing||Special T Print|
All this was all wrapped in a new visual identity, one that focuses on strong, bold type and an ever present logo. This new identity was rolled out to all aspects of the Season, from large format signage through to social media and digital applications, and of course, the Season Brochure.