The National Library of Australia holds Australia’s biggest archive – over 10 million items revealing the stories of the people and cultures that have shaped our nation. Together, they offer a portrait of our country available to those who visit it in Canberra. However, 98% of Australians live outside our nation’s capital. Their goal is to harness digital technologies to make our precious collection available online. For free. For all.

We joined forces with the Library to creatively direct their fundraising campaign to make this goal a reality. We produced imagery that envisioned an Australia where this archive was accessible from our very own homes and documented scenes that this future would accommodate. These images formed the backbone of the campaign which included a beautifully constructed booklet, large-format signage and digital marketing.