Naturopaths and Herbalists Association of Australia

A new look for Australia's oldest medical association

A bottle next to a tea cup and chamomile tea leaves
A beaker with lavender in it

Founded in 1920, the Naturopaths and Herbalists Association of Australia (NHAA) is Australia's oldest medical professional association (older than the AMA!). They are integral in ensuring the longevity of their profession and the careers of their members through their work in industry advocacy, building community amongst practitioners and providing practical resources for their members.

The NHAA approached Dialogic Studios to help conceive and produce a library of images they could use on all future material that would help them with these tasks. These images would be used on their new website (also being designed by us), member communications, conference collateral and Association stationery.

Art direction Dialogic Studios
Styling Nat Turnbull
Photography James Green
A ceramic mug next to some chamomile leaves
It was important that these images spoke to the history of the profession without feeling outdated. It was also vital that they convey the professionalism of the industry – these images couldn't feel "hippyish", fadish nor "Instafit".
Mortar and pestle
Turmeric on a golden spoon
A wooden mortar and pestle

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